To pitch or not to pitch? That’s the question that many agencies have been asking themselves. Should they say “yes” to appearing on AMC’s “The Pitch?” Most have loudly said “no.” The debate started last summer. Ad Age reported that scores of agencies were turning down the show, which films two agencies from [...]
“The Democracy of Good Ideas” is the belief that anyone can have a good advertising idea. Not just a creative. And that everyone needs to be invested in the creative process, including account folks and clients. It’s just one of the paths to better creative. Welcome.