At the grade school my kids attend, there’s a sign on the inside of the kindergarten classroom door. (See photo.) Every time I see it, it makes me laugh. Sure, it’s written for 5- to 6-year-olds, yet it’s so incredibly brilliant. It reads: Kindergarten Peace Plan: 1. Stop. 2. Think about solutions. 3. Shake and [...]
“The Democracy of Good Ideas” is the belief that anyone can have a good advertising idea. Not just a creative. And that everyone needs to be invested in the creative process, including account folks and clients. It’s just one of the paths to better creative. Welcome.