I was in Santa Monica last week and popped into one of my very favorite bookstores. In the design section was a book entitled “Whatever You Think, Think The Opposite” by Paul Arden, a legend of British advertising. This, and his first book, “It’s Not How Good You Are, It’s How Good You Want To [...]
“The Democracy of Good Ideas” is the belief that anyone can have a good advertising idea. Not just a creative. And that everyone needs to be invested in the creative process, including account folks and clients. It’s just one of the paths to better creative. Welcome.